
This week, the focus post is on personal branding. After years of helping professionals identify and communicate their unique difference, I have a framework for managing our personal brands.
This approach is featured in the post Fingerprints Brand Framework. At the center of the approach is to discover our “Core”. Then, we move to a focus on the five areas in the outer circle. Details can be found in the post. And, please reach out if you would like to discuss in more detail.

My Other Posts This Week
The first three posts all link to concepts about how the actions we take today impact what we are known for in the future. A great opportunity to consider the fingerprints you are leaving each day.
Book Review: What’s the Point? Turning Purpose Into Your Daily Superpower. This post is my review of Tom Rath’s latest book. I provide headlines on the content, format, and who should read it.
Legacy. This post is inspired by a quote from Gary Vaynerchuck and the book described above. Exploring the difference between our eulogy and our legacy.
Are You Building a Garden? Following the posts above. This post digs into a focus on accomplishments vs. a focus on helping and supporting others.
Smells Like Spring. The final post of the week is focused on taking the time to relax and notice spring in the air.
Podcasts That Caught My Attention
This week, the first two podcasts offer a different lens on how to look at productivity and laziness. I like the reminder embedded in “don’t sneeze on people” and the last two are for those balancing work and life…including those disagreements on clutter. I hope there is at least one on the list is just what you need today.
The Tesla Playbook. 26 minutes. The Next Big Idea Daily. This episode covers ideas from both Tesla and Amazon. First, former Tesla president Jonathan McNeill provides highlights from his book The Algorithm: The Hypergrowth Formula That Transformed Tesla, Lululemon, General Motors, and SpaceX. Then, two Amazon veterans share ideas from Working Backwards: Insights, Stories, and Secrets from Inside Amazon.
Laziness is Not the Issue. 9 minutes. Optimal Living Daily. Part 2. 9 minutes. In this 2-part podcast Eric Teplitz challenges the idea of laziness, revealing it as a misleading label that masks deeper truths about motivation, priorities, and avoidance.
Don’t Sneeze on People. 5 minutes. Before Breakfast. In this quick episode, Laura reminds us that germs aren’t the only thing we can spread.
Family and Work – A Balancing Act. 9 minutes. Optimal Work Daily. Ryan Larson shares practical ways to navigate the constant tension between career demands and family life by focusing on what truly matters and setting intentional boundaries.
How to Stop Fighting with Your Family About Clutter. 36 minutes. Happier with Gretchen Rubin. With spring cleaning energy in the air, this episode covers ideas to reduce conflict around clutter.
What Do You Think?
What are your thoughts on the personal brand framework?
As we move into May, what are the things in your life that signal spring is in the air?
What ideas did the posts & podcasts spark that you could implement in the week ahead?