hi.
I’M LORI.
I’m an experienced business and marketing leader and Gallup certified CliftonStrengths® coach, with a passion for personal and corporate branding. I thrive when helping individuals, teams, and companies work at their highest level and show up at their best.
Applied Strategy.
A well developed strategy means nothing without action. Taking a disciplined approach with accountability makes all the difference turning your hopes into reality.
Top 5 Clifton Strengths
How They Benefit You When We Work Together
Strategic
Evaluating alternatives to select the best path forward. All of life is a series of strategic decisions from designing a marketing mix to deciding what’s for dinner. I help clients identify options and work through decisions.
Achiever
Lists and organization are at the heart of how I get things done. When working with me, you can expect that I will have a structured approach, organize the work to be done, and keep detailed track of plans.
Individualization
I believe that no two individuals, teams, or companies are alike. Strategies and ideas that work for others may not work for you. Techniques and ideas are uniquely tailored to your situation and goals.
Maximizer
I start with something good and enjoy finding ways to make it great. You are already awesome. I help determine the steps to take to close the gap between the current state and the vision you aspire to achieve.
Input
I read, listen to podcasts, attend webinars, and “collect” lots of information and ideas on a diverse set of topics. This enables me to have a toolbox full of resources that can address your current situation or challenge.
Experience
Lori is a marketing and strategy leader with experience working for Fortune 500 companies and startups. Her passion is helping individuals and companies discover their unique difference and find innovative ways to express that difference in the market. You can learn more about her credentials on her LinkedIn profile.
Throughout her career, Lori has been interested in sustainability and photography. Today, she works to weave these passions into her day to day projects.
If you are looking for tips and advice on living simpler and reducing toxins from your life, check out her other blog and book One Shade Greener at Home.
Let’s Connect. I’d love to hear from you.
More from Lori
From Proving to Improving
This episode of Self-Improvement Daily mentioned the following quote: “Stop trying to prove yourself. Start trying to improve yourself. One keeps you stuck performing for other people. The other keeps you growing for yourself.” - Fio Bros The statement immediately...
Time Capital: How Are You Managing Yours?
We often think of time as something we spend. But what if we started treating it like capital? A finite resource that deserves attention, intention, and strategy. Each day, we wake up with 24 hours. 1,440 minutes. That’s our daily time capital. No more. No less. We...
Weekly Summary – 6.20.26
Are You the Joneses’? I listened to a podcast that talked about creating our own version of financial independence and not working to “keep up with the Jonses”. This got me thinking about the phrase – the origin and things to consider today. The phrase originated...
Brain Breaks
I heard an interesting quote yesterday: “Your brain can’t work as hard and as long as your body.” – Omar Zenhom, The $100 MBA Show This got me thinking about our days and routines. Research has shown that our brains can do deep work for about 90 minutes. Longer times...
Do You Need a Tripwire?
On a recent episode of Happier with Gretchen Rubin, Gretchen & Liz discussed a “tripwire”. The classic definition or use of this term is a low-placed, concealed wire or device used to trigger a specific action, often a trap or alarm, when disturbed or moved. They...
Defining Our Values
The path to taking control of our career and life begins with a strong foundation. One element that creates the foundation is clarity on our values. In Gartner’s HR Leaders Monthly: April 2024, there was a case study that highlighted a process MACU uses to help...
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