hi.
I’M LORI.
I’m an experienced business and marketing leader and Gallup certified CliftonStrengths® coach, with a passion for personal and corporate branding. I thrive when helping individuals, teams, and companies work at their highest level and show up at their best.
Applied Strategy.
A well developed strategy means nothing without action. Taking a disciplined approach with accountability makes all the difference turning your hopes into reality.
Top 5 Clifton Strengths
How They Benefit You When We Work Together
Strategic
Evaluating alternatives to select the best path forward. All of life is a series of strategic decisions from designing a marketing mix to deciding what’s for dinner. I help clients identify options and work through decisions.
Achiever
Lists and organization are at the heart of how I get things done. When working with me, you can expect that I will have a structured approach, organize the work to be done, and keep detailed track of plans.
Individualization
I believe that no two individuals, teams, or companies are alike. Strategies and ideas that work for others may not work for you. Techniques and ideas are uniquely tailored to your situation and goals.
Maximizer
I start with something good and enjoy finding ways to make it great. You are already awesome. I help determine the steps to take to close the gap between the current state and the vision you aspire to achieve.
Input
I read, listen to podcasts, attend webinars, and “collect” lots of information and ideas on a diverse set of topics. This enables me to have a toolbox full of resources that can address your current situation or challenge.
Experience
Lori is a marketing and strategy leader with experience working for Fortune 500 companies and startups. Her passion is helping individuals and companies discover their unique difference and find innovative ways to express that difference in the market. You can learn more about her credentials on her LinkedIn profile.
Throughout her career, Lori has been interested in sustainability and photography. Today, she works to weave these passions into her day to day projects.
If you are looking for tips and advice on living simpler and reducing toxins from your life, check out her other blog and book One Shade Greener at Home.
Let’s Connect. I’d love to hear from you.
More from Lori
The Rhythm of Day and Night
We’ve all heard of circadian rhythms. The natural 24-hour cycles that govern our sleep and wake patterns. It’s the backdrop of how we live even if we don’t always realize it. I’ve learned that there are also cycles that live within this day/night cycle. These can be...
Mind Clutter
When we are overwhelmed and overstimulated, our wellbeing suffers. Often in ways we don’t immediately recognize. Not all clutter is physical. It exists in our minds through open loops, constant inputs, and the quiet pressure of trying to hold everything at once. Over...
The Four Sided Self-Awareness Mirror
Self-awareness isn’t one thing. It’s a system. A multi-angle mirror that shows us both who we are and how we move through the world. To live with clarity and intention, we need to know four key things: What fuels us. How we show up. Where we shine. And the patterns...
Weekly Summary – 5.30.26
When Your Project Dies We’ve all had projects that never made it to production, failed, or ended before their time. As I look back on my career, I’ve had all the different types. Yet, I’ve realized a common thread in many of them – others were involved in the...
RIP Drinks to Design
On December 12, 2011, Drinks to Design was born. The company where I brought together my loves of branding, jewelry, and wine. The brand that let me express my creativity in a new way. Inspired by upcycling and drawn to beer and wine packaging (labels, corks, etc.). I...
Book Review: Big Time by Laura Vanderkam
I’ve been following Laura Vanderkam through her blogs and books since 2019. I was excited to pick up her latest book Big Time and intrigued by the subtitle of “A Simple Path to Time Abundance”. Like many people, I think a lot about time… how quickly it moves, how full...
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