hi.
I’M LORI.
I’m an experienced business and marketing leader and Gallup certified CliftonStrengths® coach, with a passion for personal and corporate branding. I thrive when helping individuals, teams, and companies work at their highest level and show up at their best.
Applied Strategy.
A well developed strategy means nothing without action. Taking a disciplined approach with accountability makes all the difference turning your hopes into reality.
Top 5 Clifton Strengths
How They Benefit You When We Work Together
Strategic
Evaluating alternatives to select the best path forward. All of life is a series of strategic decisions from designing a marketing mix to deciding what’s for dinner. I help clients identify options and work through decisions.
Achiever
Lists and organization are at the heart of how I get things done. When working with me, you can expect that I will have a structured approach, organize the work to be done, and keep detailed track of plans.
Individualization
I believe that no two individuals, teams, or companies are alike. Strategies and ideas that work for others may not work for you. Techniques and ideas are uniquely tailored to your situation and goals.
Maximizer
I start with something good and enjoy finding ways to make it great. You are already awesome. I help determine the steps to take to close the gap between the current state and the vision you aspire to achieve.
Input
I read, listen to podcasts, attend webinars, and “collect” lots of information and ideas on a diverse set of topics. This enables me to have a toolbox full of resources that can address your current situation or challenge.
Experience
Lori is a marketing and strategy leader with experience working for Fortune 500 companies and startups. Her passion is helping individuals and companies discover their unique difference and find innovative ways to express that difference in the market. You can learn more about her credentials on her LinkedIn profile.
Throughout her career, Lori has been interested in sustainability and photography. Today, she works to weave these passions into her day to day projects.
If you are looking for tips and advice on living simpler and reducing toxins from your life, check out her other blog and book One Shade Greener at Home.
Let’s Connect. I’d love to hear from you.
More from Lori
Your Meeting Brand Character
You know the saying. “Actions speak louder than words.” This is true in all areas of life… including the impacts on our personal brand. Because our brand is all about the perceptions others have of us. This is why a Forbes article caught my attention. It was titled...
Tone of Voice Statement
We’ve covered personal brand colors and overall brand identity, now it’s time to address our voice. To help us keep our communications consistent, we need to articulate how we write and speak. Since we have had a speaking and writing style all our lives, we don’t want...
Creating a Visual Identity for Your Personal Brand
Yesterday we covered how to select your personal brand colors. Today, we are going to expand on that with an overall visual identity. Just like a consumer brand, a personal brand has a visual identity. The colors we use. Fonts we select. Images we use. Presentations...
Discovering Your Personal Brand Colors
One of the most straightforward ways to highlight a personal brand is through color. Beginning to associate our posts and work online with a color others start to recognize. Over time, color will integrate with fonts, imagery, formats, and content. All these elements...
Weekly Summary – 10.17.26
Personal Planning We’ve reached planning season. Businesses are thinking ahead about budgets and plans for the new year. Individually, we may be thinking about performance reviews. How this year has gone. And possibly what we hope the new year will hold. However, much...
Designing “Ma” in a Cluttered World
A few years ago, I wrote a post titled Exploring Negative Space that focused on the negative space in photography and how difficult it was to find a subject that wasn't drowned out by background noise. More recently, in the post Clutter Blocking Your Wellbeing, I...
Get Social
Here is where you can find me.