hi.
I’M LORI.
I’m an experienced business and marketing leader and Gallup certified CliftonStrengths® coach, with a passion for personal and corporate branding. I thrive when helping individuals, teams, and companies work at their highest level and show up at their best.
Applied Strategy.
A well developed strategy means nothing without action. Taking a disciplined approach with accountability makes all the difference turning your hopes into reality.
Top 5 Clifton Strengths
How They Benefit You When We Work Together
Strategic
Evaluating alternatives to select the best path forward. All of life is a series of strategic decisions from designing a marketing mix to deciding what’s for dinner. I help clients identify options and work through decisions.
Achiever
Lists and organization are at the heart of how I get things done. When working with me, you can expect that I will have a structured approach, organize the work to be done, and keep detailed track of plans.
Individualization
I believe that no two individuals, teams, or companies are alike. Strategies and ideas that work for others may not work for you. Techniques and ideas are uniquely tailored to your situation and goals.
Maximizer
I start with something good and enjoy finding ways to make it great. You are already awesome. I help determine the steps to take to close the gap between the current state and the vision you aspire to achieve.
Input
I read, listen to podcasts, attend webinars, and “collect” lots of information and ideas on a diverse set of topics. This enables me to have a toolbox full of resources that can address your current situation or challenge.
Experience
Lori is a marketing and strategy leader with experience working for Fortune 500 companies and startups. Her passion is helping individuals and companies discover their unique difference and find innovative ways to express that difference in the market. You can learn more about her credentials on her LinkedIn profile.
Throughout her career, Lori has been interested in sustainability and photography. Today, she works to weave these passions into her day to day projects.
If you are looking for tips and advice on living simpler and reducing toxins from your life, check out her other blog and book One Shade Greener at Home.
Let’s Connect. I’d love to hear from you.
More from Lori
Always Work on Your Brand
I wish I could get the message across to people who are busy and employed. Take the time to build your brand. The job market is unstable. Top performers are getting layoff notices. Executives. Entry level. Long tenure. Short...
Weekly Summary 8.1.26
Rise of the MeEO At the beginning of 2025, I posted a trend that was “the rise of the MeEO”. The summary of the trend was as follows: “The Rise of the MeEO™ Mindset: Professionals are managing their careers like businesses, using personal branding as “career...
Bright Eyed and Bushy Tailed
When I was young, I heard the phrase “bright eyed and bushy tailed” a lot. It was the way my family noted that you were full of energy. Cheerful and ready to go. The origin of the quote is believed to be from the image of a squirrel. With its bright eyes and...
Personal Brand Burnout in the Job Search
What to Do When You’re Tired of Selling Yourself? You’ve rewritten your resume ten times…and that’s just this week. You’ve posted on LinkedIn to engage and show your strengths…regularly. You’ve answered “Tell me about yourself” more times than you care to count. And...
Considering Control
Control is an interesting word. It implies strength and empowerment. And can also imply being overbearing. The definition is “To exercise restraining or directing influence over. To regulate. To reduce the incidence or severity.” My Perspective We all want some level...
Life Lessons
Life lessons are the nuggets of wisdom we gather throughout the journey of our lives. An enduring insight gained from our experiences. While these moments can occur anytime, they are often associated with major transitions in life. The moments that are emotional,...
Get Social
Here is where you can find me.