hi.
I’M LORI.
I’m an experienced business and marketing leader and Gallup certified CliftonStrengths® coach, with a passion for personal and corporate branding. I thrive when helping individuals, teams, and companies work at their highest level and show up at their best.
Applied Strategy.
A well developed strategy means nothing without action. Taking a disciplined approach with accountability makes all the difference turning your hopes into reality.
Top 5 Clifton Strengths
How They Benefit You When We Work Together
Strategic
Evaluating alternatives to select the best path forward. All of life is a series of strategic decisions from designing a marketing mix to deciding what’s for dinner. I help clients identify options and work through decisions.
Achiever
Lists and organization are at the heart of how I get things done. When working with me, you can expect that I will have a structured approach, organize the work to be done, and keep detailed track of plans.
Individualization
I believe that no two individuals, teams, or companies are alike. Strategies and ideas that work for others may not work for you. Techniques and ideas are uniquely tailored to your situation and goals.
Maximizer
I start with something good and enjoy finding ways to make it great. You are already awesome. I help determine the steps to take to close the gap between the current state and the vision you aspire to achieve.
Input
I read, listen to podcasts, attend webinars, and “collect” lots of information and ideas on a diverse set of topics. This enables me to have a toolbox full of resources that can address your current situation or challenge.
Experience
Lori is a marketing and strategy leader with experience working for Fortune 500 companies and startups. Her passion is helping individuals and companies discover their unique difference and find innovative ways to express that difference in the market. You can learn more about her credentials on her LinkedIn profile.
Throughout her career, Lori has been interested in sustainability and photography. Today, she works to weave these passions into her day to day projects.
If you are looking for tips and advice on living simpler and reducing toxins from your life, check out her other blog and book One Shade Greener at Home.
Let’s Connect. I’d love to hear from you.
More from Lori
8.22.26 – Weekly Summary
Finish 2026 Strong: The 100-Day Challenge One of the best times of year to capture natural energy is fall. In the US, Labor Day marks the official transition from laid back summer. I’ve found this time of year a great one to take on a project. Specifically, a 100-day...
Putting Ourselves First
Life is full of opposites and tensions. We are pulled in multiple directions and working through tradeoffs. One tension that often arises is the idea of putting ourselves first. We care about our family. Our friends. Co-workers. Neighbors. The list continues. We want...
Time Blocking Reminders
I’ve written a lot about strategies to better manage our time. The strategies of batching and blocking time are particularly effective. The concept of batching involves putting like work together. Maybe some emails in one batch. Phone calls in another. Deep work in a...
Are We Really Doing Knowledge Work?
We’ve been calling ourselves knowledge workers for decades. It sounds impressive. Professional. Essential. But many of us would say our days don’t feel like deep, intellectual work. They feel like endless meetings. Inboxes overflowing. Constant notifications. And...
15 Tips for Refreshing your To-Do List
We all keep lists. Grocery lists. Bucket lists. Idea Lists. But the to-do list is in a category all its own. Done well, it keeps us focused, motivated, and sane. Done poorly, it leaves us staring at a mountain of undone tasks. My Perspective To-do lists are one of...
Jump Intentionally
I heard a podcast from Self-Improvement Daily that struck a chord. The title of the episode was “Look Before You Jump”. Before volunteering, leaving/taking a job, starting a hobby, and more. The three points Brian made were: Be thoughtful about what you commit to...
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