In 2000, Faith Popcorn wrote the book EVEolution: The 8 Truths to Marketing to Women. At the time, I was working at GM and just started a Brand Character Manager role at Saturn. The book focused on how women make purchasing decisions and how that approach differs from...
I recently read an article from MarTech that both excited and troubled me. The piece was titled “The AI era needs strategists grounded in expertise and guided by context”. At the beginning, the premise is that organizations (specifically agencies) will need more...
Marketing and advertising have evolved over the years, but many structures remain. I’m seeing the collision of trends in three areas that indicate we might be on the edge of reimagining how the industry operates. Both marketing teams inside organizations and their...
AI has become the new backbone of relationship marketing. From emails to SMS reminders and social media content, it’s everywhere. Reshaping how brands communicate at scale. AI is fast, efficient, and capable of delivering more personalization than any human team could...
When leading our career like a MeEO, connections and clients rise in importance. Those within a corporate structure and those working outside can both benefit. We all have customers/clients no matter what our job is. “Customers” of our work internally can be our boss,...
Sometimes ideas happen before their time. In fact, this feels like the story of my career. I always seem to be thinking and seeing things that are just a bit too soon. Fuel efficiency before “sustainability” was on the radar of most companies. Relationship marketing...
The Next Big Idea Daily featured an episode summarizing Michael Watkins book the The 6 Disciplines of Strategic Thinking. He describes the 6 disciplines like this: “The set of mental capabilities to recognize emerging threats & opportunities, set the right...
Photo Credit - Lori Sullivan I started my marketing career exactly 20 years ago. Back then, I had a cell phone, but it was large and all it did was make phone calls. Marketing communications were just beginning to use eMail and "social" is what happened at live...