This week, the highlight takes a shift from personal branding & self-development to marketing and the evolution of organizational structures. The landscape of marketing (and employment in general) has been shifting since the Great Recession (around 2010). The shifts have happened slowly over the years, eroding employment contracts that many might not have noticed. Yet, the contracts for Gen Z are extremely different than those entered into when Boomers were in their 20’s.
The first post is a summary titled The Evolution of Marketing. This post summarizes, in bullet form, the challenges I see facing employers and employees in the marketing space. With shifts in technology, things will continue to change, but the path currently isn’t clear.
The second post, titled Organizational Structures, builds on the first. There are traditional and new structures presented as we look to the future. My belief is that both organizations and individuals need to shift their perspectives on what it means to be an employer…and an employee.
My Other Posts This Week
In honor of Women’s History Month, I wrote a letter to my 2027 self with a goal of reading and amplifying books written by women in the business and marketing space.
One Idea. This post highlights the importance of distilling thoughts into single, clear ideas. When working on our personal brand or a project at work or home, clarity can make the difference.
Find Your Socks. This post is a fun one about finding little ways to treat yourself even during times when money may be tight.
Shared Improvement. This post builds on a comment made in a book discussion about Flourish. The idea of improving ourselves in community with others.
Podcasts That Caught My Attention
Do you procrastinate? If so, listen to the first two podcasts on the list this week. In less than 20 minutes you might find some strategies to get things done. The other three on the list are diverse in their topics but equally worth the listen.
5 Incredibly Powerful Questions to Unlock Stuck Projects and Goals. 7 minutes. Optimal Work Daily. In this episode, Carl Pullein shares five clarifying questions that cut through procrastination, fear, and mental resistance to help you move stalled projects forward.
How to Do It Tomorrow Instead of Never. 11 minutes. Optimal Living Daily. This podcast explores the psychology of procrastination and reveals a simple strategy for tackling tasks we postpone.
One Way to Make Your Inbox More Fun. 5 minutes. Before Breakfast. This podcast suggests reaching out to new and old connections to get more friendly messages back in the mix of all the sales ads and to-do communications.
Getting Addicted to Career Progression Is Easy. 12 minutes. Professor Game Podcast. This episode explores how to “level up” in real life to combat burnout and invisible growth.
How to Design Your Life in 1 Hour. 67 minutes. The Mel Robins Podcast. In this podcast, Mel talks to professors Bill Burnett and Dave Evans who give their step-by-step guide to find your purpose and design the life you want. Based on their course and books Designing Your Life and How to Live a Meaningful Life.
What Do You Think?
Have you noticed all the shifts in the employer / employee landscape?
If you wrote a letter for Women’s History month, what would it include?
What ideas did the posts & podcasts spark that you could implement in the week ahead?