Sometimes ideas happen before their time.
In fact, this feels like the story of my career.
I always seem to be thinking and seeing things that are just a bit too soon.
Fuel efficiency before “sustainability” was on the radar of most companies.
Relationship marketing before the wave of “customer experience”.
I was creating customer journeys before “journey maps”.
And now, the shift that many don’t yet see in the employee / employer agreement space.
I’ve been focused on becoming a MeEO… taking control of your career and life.
The idea seems to be resonating.
What many don’t know is that this idea is built on a company I started 15 years ago.
Fingerprints Marketing.
The company has helped many businesses and individuals over the years.
The focus is simple:
Discover Your Fingerprint: Articulate the “special sauce” you (or your company) bring.
Make Your Mark: Create the strategic plan to support your goals (or those of your business).
Track Your Prints: Develop the performance tracking system to keep you on your path.
Now, more than ever, we need to manage our personal brands.
Job security is a thing of the past.
We need to ensure we are creating a structure where our careers can ebb and flow.
Diversifying our income portfolio.
This starts with the discovery of our unique fingerprint.
Then, creating a strategy to initiate, nurture, and deepen relationships.
Becoming known for our strengths through thought leadership, product creation, facilitation, etc.
Doing scary things by putting ourselves out there.
Over time, people recognize when our fingerprints have touched a project.
They see the unique mark we have left behind.
Your Turn
Have you ever considered the fingerprints you leave behind?
Do you know the special sauce you bring to the table?
What is one strength that you are known for?