We’re all acting out scripts.
Not stage plays. Social ones.
The ones we picked up from childhood.
From our first jobs.
To meetings, marketing plans, and morning coffee lines.
“How are you?”
“Busy.”
“Just trying to get through the week.”
Scripts help us move quickly.
Fit in.
Feel safe.
But they can also keep us stuck.
My Story
Years ago, I worked on a brand that challenged a script.
In fact, one of the most entrenched scripts in American culture.
The car-buying experience.
Saturn, set out to rewrite the script that buying a car had to be high-pressure and adversarial.
We offered one price.
No games.
A Different Kind of Company. A Different Kind of Car.
It wasn’t just a marketing line; it was a new story people could believe in.
And they did.
We created experiences that led the industry.
And, in fact, some are still in practice today.
That experience shaped how I see the power of flipping the script.
Not just in business, but in life.
My Perspective
We follow scripts in our interactions, our teams, and our own minds.
They become background noise so familiar we stop hearing them.
But once you notice the script, you can choose to keep it, cut it, or rewrite it.
You don’t need to start over.
Sometimes, one new line changes everything.
Your Turn
What’s a script you hear repeating lately in your day-to-day life?
Where did that script come from and what could you do to shift it?
What’s one line you say too often and would like to rewrite?