Personal branding and self-promotion – what is the difference?
Some people blend the two together and use them interchangeably.
Yet, they are not the same.
Your personal brand is with you for the long term.
Something you grow and nurture over time.
On the other hand, self-promotion has its place when in certain situations.
Job interviews.
Project pitch.
Running for office.
My Perspective
The chart below summarizes how I see the difference between the two.
Once we see the difference between the two, we can be more targeted with our approach.
Building our brand image over time. Leveraging our content for effective self-promotion engagements.
The more specific we can be with our goals, the more intentional our approach will be.
Your Turn
Do you agree with the distinction between personal branding and self-promotion?
Are there situations where you are both building your brand and self-promoting?
How can you focus more effort on the one that is the weakest?