One Page Business Plan

Dec 18, 2025 | Setting Goals

Increasingly, people are starting side hustles.

Some may be pursuing a hobby turned income generator.

Others may be taking on freelance work as “career insurance”.

Still others might be starting a franchise or small business.

No matter what your path is, a business plan can help keep you on track.

Below are 10 elements you could put on one page to focus your plan in the year ahead.

Ten Components of the 1-Page Business Plan

  1. Vision (What you’re building): A single sentence that captures the future you’re creating.For Example: “Empowering professionals to take agency over their careers and wellbeing through practical, actionable tools.”
  2. Target Audience (Who you serve) Your primary customer group. Include: demographics, psychographics, pain points, and behaviors
  3. Value Proposition (Why they choose you) A tight statement that explains what makes your offer unique and valuable. The problem. Your solution. What makes it different from alternatives
  4. Offer(s) (What you sell) List the core products or services. Each offer in one line. Pricing (optional but useful). Delivery method (digital, live, async, membership, consulting)
  5. Business Model (How you make money) Include your primary revenue streams: One-time products, recurring revenue, high-ticket services, corporate packages
  6. Marketing Strategy (How people find you). Your primary channels. Email list, LinkedIn. Blog/content, Partnerships, Events, etc. Also: one sentence on your positioning (e.g., “Voice of personal agency for mid-career professionals”).
  7. Sales Strategy (How people buy): Your simplest path to revenue: Lead magnet → nurture → offer, consult calls, webinars/workshops, and referrals
  8. Operations (How you deliver consistently) Your essential systems/processes: Content calendar, Tech stack, Automation, Customer onboarding
  9. Key Metrics (How you measure success) Choose 3–5: Revenue target, Email subscriber growth, Conversion rate, Retention rate, Engagement metrics
  10. Quarterly Priorities (What you focus on next) Three focus areas only to prevent overwhelm. Then, it’s time to build, launch, and optimize.

Your Turn

Have you ever created a business plan for a side hustle?

How might the same approach apply to your career within an organization?

Do you have some of the information at your fingertips and other areas that are missing?