Our brand essence is the heart of our personal brand.
It’s a short, emotionally resonant phrase that captures who we are at our core.
What makes us unique.
The value you consistently bring to others.
Below are two activities to help you discover your personal brand essence.
Activity 1: Brand Essence Triangle
Create a triangle with the following 3 sides:
• What I’m great at
• What I care about
• How I make people feel
Fill in each area and then think about the intersections.
Write a 3–5-word statement that fits in the center.
This is your personal brand essence.
Activity 2: Brand Essence Statement
Complete the sentence:
“At my best, I am a [adjective] [role/identity] who helps [people] [impact].”
Now, distill that into a 3–5-word phrase or a single power word:
Essence Phrase/Word: _______________________________________
Additional Reflection
Did you discover something about yourself that you haven’t considered before?
How does this essence show up in your life and work today?
Where could you emphasize it more?