Marketing products and services is a complex industry.
Marketing ourselves for a new job, a promotion, or an upcoming project is even more complex.
We lack objectivity.
We struggle to see our strengths.
Like brands, we tend to list the facts.
Yet, just like product and service consumers, we don’t by facts.
We choose the brands that provide promises.
We have a belief that they will change our life in some way.
A transformation.
An emotional connection.
Shifting from Information
Part of the journey to MeEO™ is discovering our unique difference.
Just like brands, our “features” and “information” are easy.
We list our education, credentials, projects we were involved in, and titles we have held.
We benchmark and understand how our skills and experience stack up against others.
What becomes difficult is translating all the information.
Communicating why the mix of information matters.
We need to learn to sell the transformation, not the information.
How will you transform the role?
How will team dynamics change with your leadership style?
How can you add to the success of a project?
Finding Our Transformation
We can start to discover how we transform projects and teams by asking questions.
Here are a few to get started:
How do you approach work?
Are you organized, collaborative, methodical, innovative?
How does that approach add value to projects, teams, and roles?
What do others say when asked “what value does (insert name) bring to the project/organization?”
Once you have a brainstormed list of ideas, go back to the questions at the beginning of the post.
Discover your personal transformation.
Your Turn
Do you see the difference between filling a role and providing a transformation?
How do you transform projects, roles, and teams?
What are other ways that the information to transformation concept could be used?