When we look in the dictionary, the definition of a frame is to “provide structure”.
This structure is then applied to many things including artwork, photographs, ideas, presentations, articles, events, and more.
In any of these situations the “frame” provides the container for what we choose to highlight, the context we provide, and what we leave to the imagination.
I’ve been thinking about how to explore framing at a deeper level.
Here are three ways to consider frames.
Frames to Explore Different Perspectives
This could be an activity to consider at the start of a meeting. Fist, text the group a photograph. Ask each person to edit the photograph in any way they choose. Then, share the images and discuss the choices made.
Exploring how every person in the room “saw” different things could be a springboard to discuss differing opinions about a project the group is working on.
Frames as a Symbol of Completion
I was in a meeting where someone highlighted the purpose of a physical frame perfectly.
“There is something about a frame that finishes a work. It’s like a full stop on the end of a sentence. It says ‘I’m done now and I am ready for you to experience what I have created’.”
– Lynne Maciver
This makes me wonder how you decide when it’s time for framing and shipping.
When is done better than perfect? Maybe we should sometimes consider when shipping with an imperfect frame is better than not shipping while waiting for the elusive “perfect” frame.
Frames for Focus and Influence
We frame situations, create POVs, and develop presentations – from a powerpoint document to a speech to marketing creative. In all these situations, the goal is to focus and influence the audience.
Sometimes there is a lot of work to get alignment on the situation and what the group (or individual) wants to communicate. Other times, teams dive right into the work.
What might happen if we increased the time discussing the focus and message before starting to create the container of communication?
Your Turn
Do you see frames – literal or metaphorical – being used in your day-to-day experiences?
Are there places where the frames could be more intentional?
Could you apply the frame concepts to your personal work or personal branding?