When we think about this question, two things drive the response.
Context and Impact.
Both can start to provide insights on where we place the focus of our personal brand.
Context
The first dimension is context.
What “audience” are we considering?
We may ask what we want to be known for within the company we work for.
We could consider the question within our industry.
Or by our clients and customers.
We can also look outside our profession.
What we want to be known for as a parent.
As a member of our community.
As a leader in a volunteer group.
Impact
The second dimension is impact.
What do we hope the audience thinks about us?
I believe the options fall into four categories:
- Driving Results – We manage the timeline, meet the deadlines, and can be relied on.
- Creating Plans – We think outside the box, generate ideas, and look to the future.
- Building Teams – We focus on relationships and how the work moves through the system.
- Inspiring Progress – We focus on keeping everyone energized and moving forward.
For those familiar with Gallup CliftonStrengths, these align to the four domains.
Your Turn
When you think about context, what 3 groups come to mind?
What do you want to be known for by each of those groups?
Which of the four impact categories feels most like you?