When starting a company and looking for investors, startups pitch their business.
Sometimes there is very little time.
In fact, it can be as short as 1 minute.
Just one short minute to get a new business idea communicated.
Highlight the things that would get an investor to take notice of.
The average speaking rate is 100-150 words per minute.
Imagine a new idea expressed in less than 150 words.
I think this is a process to understand when it comes to our personal brands.
We need to communicate our unique differences to others quickly.
Networking. Interviews. Bio. Resume.
So, what can we learn from the pitch.
Structure of the Pitch
Start With a Hook: Open with something relatable or intriguing that reflects your personality, values, or a unique quality. Example: “I’m passionate about helping businesses grow sustainably by focusing on both results and people.”
Identify Your Audience’s Need: Speak to what makes you relevant and valuable to your audience. Example: “I work with businesses and professionals navigating complex challenges to find simple, effective strategies that unlock growth.”
Share What You Do and Why It Matters: Highlight your role and the impact you aim to create, tying in your values and strengths.Example: “As an organizational strategist, I combine creativity and discipline to craft personalized plans that drive sustainable growth and empower teams.”
Add a Personal Touch: Infuse a bit of personality or story that that will make the introduction memorable. Example: “At heart, I’m a curator of ideas. I thrive on distilling complexity into actionable insights that spark growth.”
End With Connection: Wrap up with a connection point or invitation to engage. Example: “I’d love to hear about your challenges and see how we could collaborate to create solutions.”
Your Turn
Do you have a personal elevator pitch?
Does it change based on the person or group you are speaking with?
Are there elements from the structure above that would help you refine your personal pitch?