When we think about our personal brands, social media plays a role.
In the past, there were general guidelines.
Use Facebook for personal connections.
Use LinkedIn for professional connections.
Today, the lines have blurred.
Hundreds of social media platforms have been added.
There will be more choices in the future.
So, what do we do?
My Perspective
You do you.
Try the platforms as they come out.
Stay with the ones that fit and let the others go.
Just like we can’t read every book published, we can’t keep up with all the social media.
In fact, we shouldn’t even try.
Find the platforms we love.
Find communities we enjoy engaging with.
Share content that reflects who we are.
Show our professional and personal lives – even on the same platforms.
Share a failure or disappointment.
We are human.
Embrace who we are and join in.
Your Turn
What is your go-to social media platform?
Do you share a mix of personal and professional information?
How do you think others would describe you if all they saw was your social feeds?