What do you want to be known for?
The more seasoned we become in our career, the more challenging this question can become.
Our list of knowledge, skills, and experience grows.
We don’t want to be pigeonholed into just one thing.
Yet, if we share everything, our unique differences might be missed.
This leads us to two parts to the “known for” equation.
Define the Attributes
The first step is to define the attributes.
To get to the attributes, we can start with a long list.
What skills do we have? What disciplines have we worked in? What education & certifications do we have?
From there, we narrow the list. Then narrow again.
In the end, try to keep the list under 5 things.
Define the Approach
The second step is to define our approach.
We might have the same role as someone else, but we approach the work differently.
What are the strengths we bring to a project? How do we get the work done? How do we interact with others?
Like the attributes, narrow the list. Then narrow again.
Again, keep the final list under 5.
Highlight Attributes and Approach
Once the lists are created, we can create plans and act.
Consider highlighting both attributes and approaches on resumes.
Share information on LinkedIn that aligns with the categories.
Become a resource to others – we can let them know our strengths and where we can help.
Create content showing your expertise and unique perspectives.
Once created, find places to share the content – internally at work and/or in groups online.
Your Turn
Do you have qualities you are known for?
Are you actively involved in developing those perceptions?
What could you do to become known for something that is currently “hidden”?