I heard a reference to optimal distinctiveness for the first time the other day.

The concept was developed by Marilynn Brewer in 1991. 

The theory is that individuals are seeking to attain the optimal balance of inclusion and uniqueness. 

We want to both blend in and stand out.

My Perspective

When it comes to our careers, this challenge shows up in many ways. 

We want to be part of a team, but we also seek recognition for our individual contributions.

We want our resume to fit the expectations of a company while also demonstrating how we stand out.

The concept seems straightforward until we start to hit challenges.

We struggle to succinctly describe career history.

We can’t find a clear way to articulate prior roles on a resume.

We feel unappreciated at work for the unique talents we bring.

We aren’t finding a community of like-minded colleagues.

The list can go on and on.

Finding our optimal distinctiveness is a career-long endeavor as we continue to evolve over time.

The optimal balance for me will not be the same as you. 

Some of us have a stronger pull to fit in while others strive to stand out.

Your Turn

Have you spent time thinking about the balance of standing out and fitting in?

Do you have a stronger pull to want to stand out or to fit in?

How do you feel about your current level of optimal distinctiveness?