I was reading an article in the New York Times that was talking about go-to recipes. The author suggested we should have go-to recipes for entertaining. Dishes that had a signature style, but you could vary based on the switch of ingredients. For her, it was a salad...
Personal Branding
Special Sauce
Each of us has our own “special sauce”. The mix of qualities and personality traits that make our approach unique. Ten people could have the same job, but they would each make it come to life differently. One might focus on the relationships, another on the process,...
Fingerprints Marketing
Sometimes ideas happen before their time. In fact, this feels like the story of my career. I always seem to be thinking and seeing things that are just a bit too soon. Fuel efficiency before “sustainability” was on the radar of most companies. Relationship marketing...
Applying the 5D Model to MeEO
Digital product development has a process called “The 5Ds”. Discover, Design, Develop, Deploy, and Debrief. Below is an overview of each: Discover – This is the exploration phase where we get our arms around the situation. Design – Here we create a vision, test ideas,...
Becoming You: Book Review
I first heard about Becoming You through podcasts and was intrigued by Suzy Welch’s focus on helping people discover their “Area of Transcendence.” The book is based on her class at NYU Stern School of Business and explores how values, aptitudes, and economically...
MeEO Operating System
6 Practices to Run Our Life with Purpose We don’t need to wait for a promotion to lead. We can lead from wherever we are. However, only if we take ownership of how we operate. That’s the idea behind the MeEO Operating System. A personal leadership model made up of six...
Stop Networking & Start Connecting
We have heard about the benefits of networking. They say having a strong network can serve you well if you need support in your career. Prompting points of view like this one: “Networking is one letter away from not working” – Kerry Hannon When I first heard this...
The MeEO Method
A MeEOTM lives an intentional life. They have a vision, a plan, and the habits to make change. To become a MeEO we need three “organizational” levels: The Knowledge Worker To take control of our lives, we need to know ourselves. Our strengths. Our Challenges. How we...
The Five Feelings that Fuel Our Work
A MeEO Framework for Staying Grounded, Energized, and in Control We often treat work as a checklist of tasks or a ladder to climb. But what if it’s actually about how we feel? I believe our careers are at their best when five essential emotional needs are met. The...
Finding Your Fingerprints
We spend most of our time documenting the footprints of our careers. We highlight the companies we worked for. Titles we held. Projects we worked on. Yet, it’s more difficult for us to identify or tout our fingerprints. The part we played in the success of a project....
Thought Leadership
What is “thought leadership”? We see it in others we admire. Most of us don’t think it applies to us. Yet, we all have a thought leader inside us. Today, we are going to explore and discover our inner thought leader. Identifying those things that others look to us...
The MeEO Origin Story
One year ago, the MeEOTM concept was put out into the world. I had an interview on the Together Digital podcast, and we needed a title. At that point, I had been coaching professionals for nearly 10 years. Written over 500 blog posts on personal development. And, been...
Launching MeEO Membership
I’m excited to share with my blog community a new program. This month I’m launching a MeEOTM Membership that will start on May 1st. You all know from this blog that I’ve been writing and curating a LOT of content. Along the way, I’ve been doing 1on1 and group...
Finding Our Context and Impact
When we think about this question, two things drive the response. Context and Impact. Both can start to provide insights on where we place the focus of our personal brand. Context The first dimension is context. What “audience” are we considering? We may ask what we...
LinkedIn Appearances
There are some LinkedIn metrics we think about and know well. Connections represent the breadth of our digital network. Followers represent those who are interested in our content. Page views happen when people visit our personal page. One that is less discussed are...
MeEO™ – Brand Essence
Our brand essence is the heart of our personal brand. It's a short, emotionally resonant phrase that captures who we are at our core. What makes us unique. The value you consistently bring to others. Below are two activities to help you discover your personal brand...
MeEO™ Hierarchy
Over the last year, I’ve provided insights and ideas on how to become a MeEO™. The structures and activities may seem disconnected in a blog format. However, I’ve developed frameworks and formulas to guide you on the path. I want to introduce you to one of...
Roll Out the Red Carpet: Personal Awards
It’s awards season! The time of year when Hollywood rolls out the red carpet. The world tunes in to celebrate the best performances, breakthrough moments, and unforgettable achievements. But why should movie stars have all the fun? Q1 is also performance review season...
Do Personal Brands Open Doors or Box Us In?
Many of us have mixed emotions about the term “personal brand”. We may like the idea of becoming known for something. Re-enforcing our positive reputation. And expressing our unique difference. At the same time, we may fear being seen as fake or inauthentic. We worry...
Benchmarking Our Personal Brand
As a brand strategist (and many other occupations), we benchmark. We look at what others are doing. Understanding where others focus. Gaining inspiration from their approach. Recognizing the things we admire and things we want to avoid. We never want to copy another...
5 Steps to Jump Start Your Personal Brand
These days understanding and communicating our personal value is more important than ever. Job stability is a thing of the past for knowledge workers. We might be laid off in a downturn. Not considered for a promotion because of a lack of awareness of our unique...




















