Personal Branding

MeEO Client Personas

MeEO Client Personas

When leading our career like a MeEO, connections and clients rise in importance. Those within a corporate structure and those working outside can both benefit. We all have customers/clients no matter what our job is. “Customers” of our work internally can be our boss,...

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The Hidden Power of Personal and Team Brands

The Hidden Power of Personal and Team Brands

We spend a lot of time talking about brands. Customer brands, employer brands, and the messages we put out into the world. I see a missing piece in most conversations. A hidden force that shapes how brands are perceived. The force is the personal brands of your...

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Post-Corporate Insights

Post-Corporate Insights

A newsletter hit my inbox recently that resonated in so many ways. Khe Hy was sending a note to let readers know he was sunsetting his email & podcast. I couldn’t find the exact post online, but I did find his blog site here. There were three elements of his post...

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Focused LinkedIn Engagement

Focused LinkedIn Engagement

As we begin to work on our personal brand, increasing engagement on LinkedIn is often a strategy. We start to like, comment, and share the posts of others. This is typically organic. We react to what we see in our personal feed. Over time, we understand what resonates...

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Finding Your Thought Leadership

Finding Your Thought Leadership

Once we leave school, it’s sometimes difficult to note our accomplishments. No grades. No degrees. No milestones to understand our proficiency. Yet, many professionals are learning and growing every day. Through on the job experience. Conferences. Co-workers....

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What is Your “House Special”?

What is Your “House Special”?

I was reading an article in the New York Times that was talking about go-to recipes. The author suggested we should have go-to recipes for entertaining. Dishes that had a signature style, but you could vary based on the switch of ingredients. For her, it was a salad...

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Special Sauce

Special Sauce

Each of us has our own “special sauce”. The mix of qualities and personality traits that make our approach unique. Ten people could have the same job, but they would each make it come to life differently. One might focus on the relationships, another on the process,...

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Fingerprints Marketing

Fingerprints Marketing

Sometimes ideas happen before their time. In fact, this feels like the story of my career. I always seem to be thinking and seeing things that are just a bit too soon. Fuel efficiency before “sustainability” was on the radar of most companies. Relationship marketing...

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Applying the 5D Model to MeEO

Applying the 5D Model to MeEO

Digital product development has a process called “The 5Ds”. Discover, Design, Develop, Deploy, and Debrief. Below is an overview of each: Discover – This is the exploration phase where we get our arms around the situation. Design – Here we create a vision, test ideas,...

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Becoming You: Book Review

Becoming You: Book Review

I first heard about Becoming You through podcasts and was intrigued by Suzy Welch’s focus on helping people discover their “Area of Transcendence.” The book is based on her class at NYU Stern School of Business and explores how values, aptitudes, and economically...

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MeEO Operating System

MeEO Operating System

6 Practices to Run Our Life with Purpose We don’t need to wait for a promotion to lead. We can lead from wherever we are. However, only if we take ownership of how we operate. That’s the idea behind the MeEO Operating System. A personal leadership model made up of six...

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Stop Networking & Start Connecting

Stop Networking & Start Connecting

We have heard about the benefits of networking. They say having a strong network can serve you well if you need support in your career. Prompting points of view like this one: “Networking is one letter away from not working” – Kerry Hannon When I first heard this...

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The MeEO Method

The MeEO Method

A MeEOTM lives an intentional life. They have a vision, a plan, and the habits to make change. To become a MeEO we need three “organizational” levels: The Knowledge Worker To take control of our lives, we need to know ourselves. Our strengths. Our Challenges. How we...

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The Five Feelings that Fuel Our Work

The Five Feelings that Fuel Our Work

A MeEO Framework for Staying Grounded, Energized, and in Control We often treat work as a checklist of tasks or a ladder to climb. But what if it’s actually about how we feel? I believe our careers are at their best when five essential emotional needs are met. The...

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Finding Your Fingerprints

Finding Your Fingerprints

We spend most of our time documenting the footprints of our careers. We highlight the companies we worked for. Titles we held. Projects we worked on. Yet, it’s more difficult for us to identify or tout our fingerprints. The part we played in the success of a project....

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Thought Leadership

Thought Leadership

What is “thought leadership”? We see it in others we admire.   Most of us don’t think it applies to us. Yet, we all have a thought leader inside us.   Today, we are going to explore and discover our inner thought leader. Identifying those things that others look to us...

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The MeEO Origin Story

The MeEO Origin Story

One year ago, the MeEOTM concept was put out into the world. I had an interview on the Together Digital podcast, and we needed a title. At that point, I had been coaching professionals for nearly 10 years. Written over 500 blog posts on personal development. And, been...

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Launching MeEO Membership

Launching MeEO Membership

I’m excited to share with my blog community a new program. This month I’m launching a MeEOTM Membership that will start on May 1st. You all know from this blog that I’ve been writing and curating a LOT of content. Along the way, I’ve been doing 1on1 and group...

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Finding Our Context and Impact

Finding Our Context and Impact

When we think about this question, two things drive the response. Context and Impact. Both can start to provide insights on where we place the focus of our personal brand. Context The first dimension is context. What “audience” are we considering? We may ask what we...

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LinkedIn Appearances

LinkedIn Appearances

There are some LinkedIn metrics we think about and know well. Connections represent the breadth of our digital network. Followers represent those who are interested in our content. Page views happen when people visit our personal page. One that is less discussed are...

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MeEO™ – Brand Essence

MeEO™ – Brand Essence

Our brand essence is the heart of our personal brand. It's a short, emotionally resonant phrase that captures who we are at our core. What makes us unique. The value you consistently bring to others. Below are two activities to help you discover your personal brand...

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