Our lives are stories. The stories cover specific events, the flow of our days, and the arcs of the years. We have stories about our family, friends, careers, hobbies, and so much more. What we sometimes forget is that we are the author of those stories. We can steer...
In a newsletter I received, there was a reminder of a video I've seen from Naval Ravikant. The video suggests you "productize yourself." Essentially, suggesting personal branding. However, the words make us think differently. If we were a product, how would we sell...
The end of the year is a natural reset. A moment to pause and take stock. This is the perfect time to make sure our personal brand reflects who we are today, not who we were twelve months ago. Our personal brand is not a logo, a headline, or a polished photo. Instead,...
We often think personal branding is for the rich and famous. For athletes with endorsement deals. For celebrities with PR teams. For influencers. But in today’s world, everyone has a personal brand. Whether you lead a team, run a business, or post occasionally on...
When You Feel Yourself Changing, What Comes Next? It can start subtly. Our title doesn’t quite fit. The goals we once chased don’t excite us anymore. We feel a shift, but we can’t quite name it. Or the shift can hit like a brick wall. A life quake… job loss, death,...
When working with marketing teams, the “PESO” media model can come up. PESO – Paid, earned, shared, and owned media. Here’s a quick overview of each: Paid – These are the places we pay a fee to get our brand noticed (i.e. Media buys) Earned – This occurs when the...
There is often controversy around the term “personal brand”. The concept comes across to some as fake. Trying to create a persona around ourselves that isn’t authentic. For those individuals, they tend to prefer the word “reputation”. When you look at the difference,...
There are two things that have crossed my desk this week that have me thinking. The first was the point that knowledge worker’s “tools” have been democratized. In the past, corporations owned the technology that was used for work. Today, knowledge workers have access...
One of the most difficult parts of defining our personal brand is defining the value we bring. We dance around the question. Mention some of our strengths. But struggle to find a succinct, powerful way to describe our unique difference. This is where the Unique Value...
No. That’s not a typo. With all the AI specialties popping up, I was introduced to this one: Coolors.co A site focused on helping us discover color palettes. Looking to define your personal brand? Create a cohesive look for your next campaign? Start a business on a...
When leading our career like a MeEO, connections and clients rise in importance. Those within a corporate structure and those working outside can both benefit. We all have customers/clients no matter what our job is. “Customers” of our work internally can be our boss,...
We spend a lot of time talking about brands. Customer brands, employer brands, and the messages we put out into the world. I see a missing piece in most conversations. A hidden force that shapes how brands are perceived. The force is the personal brands of your...
A newsletter hit my inbox recently that resonated in so many ways. Khe Hy was sending a note to let readers know he was sunsetting his email & podcast. I couldn’t find the exact post online, but I did find his blog site here. There were three elements of his post...
As we begin to work on our personal brand, increasing engagement on LinkedIn is often a strategy. We start to like, comment, and share the posts of others. This is typically organic. We react to what we see in our personal feed. Over time, we understand what resonates...
Once we leave school, it’s sometimes difficult to note our accomplishments. No grades. No degrees. No milestones to understand our proficiency. Yet, many professionals are learning and growing every day. Through on the job experience. Conferences. Co-workers....
I was reading an article in the New York Times that was talking about go-to recipes. The author suggested we should have go-to recipes for entertaining. Dishes that had a signature style, but you could vary based on the switch of ingredients. For her, it was a salad...
Each of us has our own “special sauce”. The mix of qualities and personality traits that make our approach unique. Ten people could have the same job, but they would each make it come to life differently. One might focus on the relationships, another on the process,...
Sometimes ideas happen before their time. In fact, this feels like the story of my career. I always seem to be thinking and seeing things that are just a bit too soon. Fuel efficiency before “sustainability” was on the radar of most companies. Relationship marketing...
Digital product development has a process called “The 5Ds”. Discover, Design, Develop, Deploy, and Debrief. Below is an overview of each: Discover – This is the exploration phase where we get our arms around the situation. Design – Here we create a vision, test ideas,...
I first heard about Becoming You through podcasts and was intrigued by Suzy Welch’s focus on helping people discover their “Area of Transcendence.” The book is based on her class at NYU Stern School of Business and explores how values, aptitudes, and economically...
6 Practices to Run Our Life with Purpose We don’t need to wait for a promotion to lead. We can lead from wherever we are. However, only if we take ownership of how we operate. That’s the idea behind the MeEO Operating System. A personal leadership model made up of six...