One year ago, the MeEOTM concept was put out into the world. I had an interview on the Together Digital podcast, and we needed a title. At that point, I had been coaching professionals for nearly 10 years. Written over 500 blog posts on personal development. And, been...
I’m excited to share with my blog community a new program. This month I’m launching a MeEOTM Membership that will start on May 1st. You all know from this blog that I’ve been writing and curating a LOT of content. Along the way, I’ve been doing 1on1 and group...
When we think about this question, two things drive the response. Context and Impact. Both can start to provide insights on where we place the focus of our personal brand. Context The first dimension is context. What “audience” are we considering? We may ask what we...
There are some LinkedIn metrics we think about and know well. Connections represent the breadth of our digital network. Followers represent those who are interested in our content. Page views happen when people visit our personal page. One that is less discussed are...
Our brand essence is the heart of our personal brand. It's a short, emotionally resonant phrase that captures who we are at our core. What makes us unique. The value you consistently bring to others. Below are two activities to help you discover your personal brand...
Over the last year, I’ve provided insights and ideas on how to become a MeEO™. The structures and activities may seem disconnected in a blog format. However, I’ve developed frameworks and formulas to guide you on the path. I want to introduce you to one of...
It’s awards season! The time of year when Hollywood rolls out the red carpet. The world tunes in to celebrate the best performances, breakthrough moments, and unforgettable achievements. But why should movie stars have all the fun? Q1 is also performance review season...
Many of us have mixed emotions about the term “personal brand”. We may like the idea of becoming known for something. Re-enforcing our positive reputation. And expressing our unique difference. At the same time, we may fear being seen as fake or inauthentic. We worry...
As a brand strategist (and many other occupations), we benchmark. We look at what others are doing. Understanding where others focus. Gaining inspiration from their approach. Recognizing the things we admire and things we want to avoid. We never want to copy another...
These days understanding and communicating our personal value is more important than ever. Job stability is a thing of the past for knowledge workers. We might be laid off in a downturn. Not considered for a promotion because of a lack of awareness of our unique...
When it comes to our personal brand, we have a sense of style. The clothes we wear. The words we choose in conversation. The way we present ourselves online. As we continue to establish ourselves as a MeEO™, we can be more intentional with our brand. Our...
As a marketer, we talk about highlighting benefits, not features. The features are the attributes of a product or service. The benefit is the value a customer gets from the product or service. Often when we are creating and updating bios, resumes, and LinkedIn, we...
When we consider our personal brand, insight can be gained from context. As a marketer, I’ve used the 5Cs analysis most of my career. When we think about a company, we look at these 5 dimensions: Company – Objectives, strengths & weaknesses, culture, technology,...
A personal user manual is a one-page tool to let others know how we work. This is a powerful way to articulate our strengths. Our working style. And what others can expect when collaborating with us. Think of it as a quick-reference guide on how you engage with the...
Our personal brands have a lot in common with corporate brands. We have a reputation that precedes us. Some are intentional about the reputation, others just “let it happen”. For those looking to be intentional, this post can help you plan (or better understand) your...
There is debate on the value of personal branding as I discussed in a prior post. However, I land on the side that sees a lot of value. We have a reputation, or a “brand personality”. This is what we are known for. How we are described by others. What people say when...
When starting a company and looking for investors, startups pitch their business. Sometimes there is very little time. In fact, it can be as short as 1 minute. Just one short minute to get a new business idea communicated. Highlight the things that would get an...
Some, including myself, will shy away from anything that looks like self-promotion. We want to stand on the merits of the work we produce. We aren’t into humble bragging. When we are leaders, we struggle to highlight our role in the success of the team. We want their...
When it comes to our personal brand, LinkedIn often comes up. We are told we should post, like, and share. Yet, what does this really mean? The answer is hidden in your “why”. We focus on our personal brand for different reasons. To reinforce our strengths. Search for...
Our lives are full of brands. We purchase them. Talk about them with friends. See them cross our path all day long. Many go into careers that help build them. They consider brand positioning. Brand Character. Brand Reputation. And much more. In the end, a brand is not...
When we think about our personal brands, social media plays a role. In the past, there were general guidelines. Use Facebook for personal connections. Use LinkedIn for professional connections. Today, the lines have blurred. Hundreds of social media platforms have...