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Marketing Thoughts

The 6 Disciplines of Strategy

The 6 Disciplines of Strategy

The Next Big Idea Daily featured an episode summarizing Michael Watkins book the The 6 Disciplines of Strategic Thinking. He describes the 6 disciplines like this: “The set of mental capabilities to recognize emerging threats & opportunities, set the right...

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10 Marketing Tips That Stand the Test of Time

10 Marketing Tips That Stand the Test of Time

Photo Credit - Lori Sullivan I started my marketing career exactly 20 years ago. Back then, I had a cell phone, but it was large and all it did was make phone calls. Marketing communications were just beginning to use eMail and "social" is what happened at live...

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