hi.
I’M LORI.
I’m an experienced business and marketing leader and Gallup certified CliftonStrengths® coach, with a passion for personal and corporate branding. I thrive when helping individuals, teams, and companies work at their highest level and show up at their best.
Applied Strategy.
A well developed strategy means nothing without action. Taking a disciplined approach with accountability makes all the difference turning hope into reality.
Top 5 Clifton Strengths
How They Benefit You When We Work Together
Strategic
My strategic evaluates alternatives to select the best path forward.
This enables me to consider optional paths forward and work with you to determine the one that will be the best fit. All of life is a series of strategic decisions – from designing a marketing mix to deciding what’s for dinner. I help think through the options.
Achiever
Lists and organization are at the heart of how I get things done.
When working with me, you can expect that I will organize the work to be done and keep detailed track of plans. You will also see the organization come into a structured approach to developing strategies that fit your needs.
Individualization
I believe that no two individuals, teams, or companies are alike.
Strategies and ideas that work for many, may not work for you. Understanding yourself and your team will help us define techniques and ideas that are uniquely tailored to the situation and goals.
Maximizer
I start with something good and enjoy finding ways to make it great.
You, your team, or your company are already awesome. My maximizer will evaluate where you are and determine the steps you can begin to take that will close the gap between the current state and the vision you aspire to achieve.
Input
This is my collector tendency that builds my personal information file.
I’m fascinated with marketing, brand building, employee experiences, hybrid work, personal development, sustainability…and the list goes on. As a result, I “collect” lots of information and ideas. This enables me to provide you the perfect tip, resource, or idea for your current situation or challenge.
Experience
Lori is a marketing and strategy leader with experience working for Fortune 500 companies and startups. Her passion is helping individuals and companies discover their unique difference and find innovative ways to express that difference in the market. You can learn more about her credentials on her LinkedIn profile.
Throughout her career, Lori has been interested in sustainability and photography. Today, she works to weave these passions into her day to day projects.
If you are looking for tips and advice on living simpler and reducing toxins from your life, check out her other blog and book One Shade Greener at Home.
Let’s Connect. I’d love to hear from you.
More from Lori
1990’s – Foundational Knowledge
As mentioned yesterday, this week I’m sharing the thought leaders who have shaped my career. Along the way, I will encourage you to consider your thought leaders. I also hope that a few on my list might spark your interest to learn more. One thing I noticed is that...
The Ones Who Shaped Us
When we think about our lives and careers, we consider those who shaped our perspective. We consider our parents. Teachers who made an impact. A coach who pushed us to be our best. Managers who recognized and nurtured our talent. One group we might give less credit to...
Weekly Summary – 3.22.25
Welcome to the Saturday Summary. What I’ve Posted – Blog Summary This week the focus is on our personal brand with a variety of activities for you to consider and try out. Discover your style, benchmark others, and take steps to get a jump start. Personal Brand...
Roll Out the Red Carpet: Personal Awards
It’s awards season! The time of year when Hollywood rolls out the red carpet. The world tunes in to celebrate the best performances, breakthrough moments, and unforgettable achievements. But why should movie stars have all the fun? Q1 is also performance review season...
Do Personal Brands Open Doors or Box Us In?
Many of us have mixed emotions about the term “personal brand”. We may like the idea of becoming known for something. Re-enforcing our positive reputation. And expressing our unique difference. At the same time, we may fear being seen as fake or inauthentic. We worry...
Benchmarking Our Personal Brand
As a brand strategist (and many other occupations), we benchmark. We look at what others are doing. Understanding where others focus. Gaining inspiration from their approach. Recognizing the things we admire and things we want to avoid. We never want to copy another...
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