hi.
I’M LORI.
I’m an experienced business and marketing leader and Gallup certified CliftonStrengths® coach, with a passion for personal and corporate branding. I thrive when helping individuals, teams, and companies work at their highest level and show up at their best.
Applied Strategy.
A well developed strategy means nothing without action. Taking a disciplined approach with accountability makes all the difference turning hope into reality.
Top 5 Clifton Strengths
How They Benefit You When We Work Together
Strategic
My strategic evaluates alternatives to select the best path forward.
This enables me to consider optional paths forward and work with you to determine the one that will be the best fit. All of life is a series of strategic decisions – from designing a marketing mix to deciding what’s for dinner. I help think through the options.
Achiever
Lists and organization are at the heart of how I get things done.
When working with me, you can expect that I will organize the work to be done and keep detailed track of plans. You will also see the organization come into a structured approach to developing strategies that fit your needs.
Individualization
I believe that no two individuals, teams, or companies are alike.
Strategies and ideas that work for many, may not work for you. Understanding yourself and your team will help us define techniques and ideas that are uniquely tailored to the situation and goals.
Maximizer
I start with something good and enjoy finding ways to make it great.
You, your team, or your company are already awesome. My maximizer will evaluate where you are and determine the steps you can begin to take that will close the gap between the current state and the vision you aspire to achieve.
Input
This is my collector tendency that builds my personal information file.
I’m fascinated with marketing, brand building, employee experiences, hybrid work, personal development, sustainability…and the list goes on. As a result, I “collect” lots of information and ideas. This enables me to provide you the perfect tip, resource, or idea for your current situation or challenge.
Experience
Lori is a marketing and strategy leader with experience working for Fortune 500 companies and startups. Her passion is helping individuals and companies discover their unique difference and find innovative ways to express that difference in the market. You can learn more about her credentials on her LinkedIn profile.
Throughout her career, Lori has been interested in sustainability and photography. Today, she works to weave these passions into her day to day projects.
If you are looking for tips and advice on living simpler and reducing toxins from your life, check out her other blog and book One Shade Greener at Home.
Let’s Connect. I’d love to hear from you.
More from Lori
Finding Our Summer Groove
When we think about the year, we each break it down in our own way. Some think in quarters. Some in seasons. Some follow school calendars. For me, the year has five distinct segments: Segment 1 (January – March): New Year Energy Segment 2 (April – Memorial Day):...
Weekly Summary – 6.14.25
Welcome to the Saturday Summary. What I’ve Posted – Blog Summary This week many of the posts explore tensions and different approaches to our life and work. I hope each will provide you some insight on where you are right now and where you want to go. Work and...
Productivity Redefined
This week, I listened to a podcast from Everyday Better with Leah Smart focused on productivity. Leah interviewed Ali Abdaal and discussed his book Feel-Good Productivity. They focused the discussion on the three blockers to productivity: Uncertainty, fear, and...
Creating an Integrated Life
Kendra Adachi was recently on an episode of The Next Big Idea Daily. She provided an overview of her book The Plan: Manage Your Time Like a Lazy Genius. The book is about leading what she calls and integrated life. She comes at planning through the lens of a life that...
How Do You Approach Life?
Our approach to life is a big question. However, this post will break it down to look at just one layer. I listened to an episode of the TED Radio Hour podcast over the weekend. The title was “Approaches to Life: Improvise, Pivot, or Plan.” There were three...
Two Types of Career Planning
When it comes to our careers, there are two primary approaches. Offense and defense. Some of us are better at playing one side of the game, others are better at the other. The challenge is that most people don’t realize they are playing in one mode. They aren’t aware...
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