hi.
I’M LORI.
I’m an experienced business and marketing leader and Gallup certified CliftonStrengths® coach, with a passion for personal and corporate branding. I thrive when helping individuals, teams, and companies work at their highest level and show up at their best.
Applied Strategy.
A well developed strategy means nothing without action. Taking a disciplined approach with accountability makes all the difference turning hope into reality.
Top 5 Clifton Strengths
How They Benefit You When We Work Together
Strategic
My strategic evaluates alternatives to select the best path forward.
This enables me to consider optional paths forward and work with you to determine the one that will be the best fit. All of life is a series of strategic decisions – from designing a marketing mix to deciding what’s for dinner. I help think through the options.
Achiever
Lists and organization are at the heart of how I get things done.
When working with me, you can expect that I will organize the work to be done and keep detailed track of plans. You will also see the organization come into a structured approach to developing strategies that fit your needs.
Individualization
I believe that no two individuals, teams, or companies are alike.
Strategies and ideas that work for many, may not work for you. Understanding yourself and your team will help us define techniques and ideas that are uniquely tailored to the situation and goals.
Maximizer
I start with something good and enjoy finding ways to make it great.
You, your team, or your company are already awesome. My maximizer will evaluate where you are and determine the steps you can begin to take that will close the gap between the current state and the vision you aspire to achieve.
Input
This is my collector tendency that builds my personal information file.
I’m fascinated with marketing, brand building, employee experiences, hybrid work, personal development, sustainability…and the list goes on. As a result, I “collect” lots of information and ideas. This enables me to provide you the perfect tip, resource, or idea for your current situation or challenge.
Experience
Lori is a marketing and strategy leader with experience working for Fortune 500 companies and startups. Her passion is helping individuals and companies discover their unique difference and find innovative ways to express that difference in the market. You can learn more about her credentials on her LinkedIn profile.
Throughout her career, Lori has been interested in sustainability and photography. Today, she works to weave these passions into her day to day projects.
If you are looking for tips and advice on living simpler and reducing toxins from your life, check out her other blog and book One Shade Greener at Home.
Let’s Connect. I’d love to hear from you.
More from Lori
Be Interested and Interesting
When we engage with others, we want to present ourselves well. Sometimes we are told to ask questions. Learn. Be Interested. Other times, we are told to highlight ourselves or our work. Demonstrate knowledge. Share advice. Express our personal brand difference. Be...
How to Stabilize Your Career In an Uncertain Economy
There is always a bit of instability in the economy. And these days there seems to be a lot of uncertainty within many companies. News of mass layoffs seem to be happening across all industries. There could be many reasons for this trend. However, the impact hits many...
Weekly Summary – 4.12.25
Welcome to the Saturday Summary. What I’ve Posted – Blog Summary This week, I introduced the MeEO Membership and highlighted the origin story. In addition, I share some thoughts on home maintenance, providing advice, and navigating wellbeing after job loss....
The MeEO Origin Story
One year ago, the MeEOTM concept was put out into the world. I had an interview on the Together Digital podcast, and we needed a title. At that point, I had been coaching professionals for nearly 10 years. Written over 500 blog posts on personal development. And, been...
The Hidden Ways Job Loss Affects Wellbeing
When we lose our job, we know our career and finances have been impacted. The stress and worry hit immediately. What might take longer to realize is the impact on the other six dimensions of well-being: Physical, social, emotional, intellectual, spiritual, and...
Feedback and Advice
I heard someone mention it’s better to ask for advice than feedback. People want to provide advice. They struggle to provide feedback. The simple statement made me curious and sent me down a quick research path. I feel like I’ve emerged on the other side with new...
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