hi.
I’M LORI.
I’m an experienced business and marketing leader and Gallup certified CliftonStrengths® coach, with a passion for personal and corporate branding. I thrive when helping individuals, teams, and companies work at their highest level and show up at their best.
Applied Strategy.
A well developed strategy means nothing without action. Taking a disciplined approach with accountability makes all the difference turning hope into reality.
Top 5 Clifton Strengths
How They Benefit You When We Work Together
Strategic
My strategic evaluates alternatives to select the best path forward.
This enables me to consider optional paths forward and work with you to determine the one that will be the best fit. All of life is a series of strategic decisions – from designing a marketing mix to deciding what’s for dinner. I help think through the options.
Achiever
Lists and organization are at the heart of how I get things done.
When working with me, you can expect that I will organize the work to be done and keep detailed track of plans. You will also see the organization come into a structured approach to developing strategies that fit your needs.
Individualization
I believe that no two individuals, teams, or companies are alike.
Strategies and ideas that work for many, may not work for you. Understanding yourself and your team will help us define techniques and ideas that are uniquely tailored to the situation and goals.
Maximizer
I start with something good and enjoy finding ways to make it great.
You, your team, or your company are already awesome. My maximizer will evaluate where you are and determine the steps you can begin to take that will close the gap between the current state and the vision you aspire to achieve.
Input
This is my collector tendency that builds my personal information file.
I’m fascinated with marketing, brand building, employee experiences, hybrid work, personal development, sustainability…and the list goes on. As a result, I “collect” lots of information and ideas. This enables me to provide you the perfect tip, resource, or idea for your current situation or challenge.
Experience
Lori is a marketing and strategy leader with experience working for Fortune 500 companies and startups. Her passion is helping individuals and companies discover their unique difference and find innovative ways to express that difference in the market. You can learn more about her credentials on her LinkedIn profile.
Throughout her career, Lori has been interested in sustainability and photography. Today, she works to weave these passions into her day to day projects.
If you are looking for tips and advice on living simpler and reducing toxins from your life, check out her other blog and book One Shade Greener at Home.
Let’s Connect. I’d love to hear from you.
More from Lori
CliftonStrengths for Closet Organization
We all have closets. Cupboards, pantries, and other spaces to store our things. Yet, many of us have a challenge getting and keeping our closet organized. I thought I would look to CliftonStrengths to see if there are ideas that might keep us on track. The next four...
Pitching Ourselves
When starting a company and looking for investors, startups pitch their business. Sometimes there is very little time. In fact, it can be as short as 1 minute. Just one short minute to get a new business idea communicated. Highlight the things that would get an...
Confidence Sweet Spot
Confidence is a funny thing. We don’t really notice it most of the time. Until something happens that amplifies or destroys it. The “something” can be a big event or a tiny little moment. Others may see the moment happen. Or it’s invisible to the world. When our...
Promoting Ourselves
Some, including myself, will shy away from anything that looks like self-promotion. We want to stand on the merits of the work we produce. We aren’t into humble bragging. When we are leaders, we struggle to highlight our role in the success of the team. We want their...
Financial Wellbeing – Notes to My Younger Self
Financial wellbeing is a foundation in our life. We need a base level of money to support our basic needs. From there, we have so many options and our decisions impact our present and future. When I look back, I was very focused on money and budgets during my early...
Weekly Summary – 2.15.25
Welcome to the Saturday Summary. What I’ve Posted – Blog Summary I really like the set of posts this week. The first two have us thinking about our personal brand and how we show up online. The second two encourage us to keep our work and personal life separate....
Get Social
Here is where you can find me.