hi.
I’M LORI.
I’m an experienced business and marketing leader and Gallup certified CliftonStrengths® coach, with a passion for personal and corporate branding. I thrive when helping individuals, teams, and companies work at their highest level and show up at their best.
Applied Strategy.
A well developed strategy means nothing without action. Taking a disciplined approach with accountability makes all the difference turning your hopes into reality.
Top 5 Clifton Strengths
How They Benefit You When We Work Together
Strategic
Evaluating alternatives to select the best path forward. All of life is a series of strategic decisions from designing a marketing mix to deciding what’s for dinner. I help clients identify options and work through decisions.
Achiever
Lists and organization are at the heart of how I get things done. When working with me, you can expect that I will have a structured approach, organize the work to be done, and keep detailed track of plans.
Individualization
I believe that no two individuals, teams, or companies are alike. Strategies and ideas that work for others may not work for you. Techniques and ideas are uniquely tailored to your situation and goals.
Maximizer
I start with something good and enjoy finding ways to make it great. You are already awesome. I help determine the steps to take to close the gap between the current state and the vision you aspire to achieve.
Input
I read, listen to podcasts, attend webinars, and “collect” lots of information and ideas on a diverse set of topics. This enables me to have a toolbox full of resources that can address your current situation or challenge.
Experience
Lori is a marketing and strategy leader with experience working for Fortune 500 companies and startups. Her passion is helping individuals and companies discover their unique difference and find innovative ways to express that difference in the market. You can learn more about her credentials on her LinkedIn profile.
Throughout her career, Lori has been interested in sustainability and photography. Today, she works to weave these passions into her day to day projects.
If you are looking for tips and advice on living simpler and reducing toxins from your life, check out her other blog and book One Shade Greener at Home.
Let’s Connect. I’d love to hear from you.
More from Lori
Weekly Summary – 9.12.26
Personal Planning Life “gifts” us the unexpected every day. Challenges and opportunities come up that weren’t on the to-do list. Our plans rarely align to the vision we had in our mind. So, why should we plan? For me, a plan is a direction. A guidepost. A reminder of...
Taking a Breath
Sometimes too many things you want to do show up at the same time. Professional opportunities. Social invites. Family events. We want to say, “Yes. Yes. Yes!” Yet, if we do, deep down we know we will end up exhausted. Unable to do our best work. Enjoy the moments with...
Strategy is the How
We've been taught that strategy answers "what" and execution answers "how." But I think we've got it backwards. Strategy isn't about what you'll do. It's about how you'll win. The Gap We Create When we treat strategy as the "what," we end up with aspirations dressed...
Breaking Down a Strategy
Sometimes the thought of strategy work can be daunting. You haven’t created a strategy. You haven’t held a strategy role with a strategy title. You don’t consider yourself a strategic thinker. In fact, maybe that’s a label you don’t aspire to. Yet, we all work on...
How to Leverage Lead and Lag Measures
One of the biggest reasons strategies fail is simple. We set the goal. We know the outcome we want. But we don’t connect the big picture to what happens day to day. That’s where lag measures and lead measures come in. Lag Measures = The Destination Lag measures are...
Dream, Plan, Do, Review
I listened to an episode of the Next Big Idea Club where they provided an overview of Jon Acuff’s latest book Procrastination Proof: Never Get Stuck Again. In this summary he covered his framework for getting things done and how each of us tends to get stuck in one of...
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