hi.
I’M LORI.
I’m an experienced business and marketing leader and Gallup certified CliftonStrengths® coach, with a passion for personal and corporate branding. I thrive when helping individuals, teams, and companies work at their highest level and show up at their best.
Applied Strategy.
A well developed strategy means nothing without action. Taking a disciplined approach with accountability makes all the difference turning your hopes into reality.
Top 5 Clifton Strengths
How They Benefit You When We Work Together
Strategic
Evaluating alternatives to select the best path forward. All of life is a series of strategic decisions from designing a marketing mix to deciding what’s for dinner. I help clients identify options and work through decisions.
Achiever
Lists and organization are at the heart of how I get things done. When working with me, you can expect that I will have a structured approach, organize the work to be done, and keep detailed track of plans.
Individualization
I believe that no two individuals, teams, or companies are alike. Strategies and ideas that work for others may not work for you. Techniques and ideas are uniquely tailored to your situation and goals.
Maximizer
I start with something good and enjoy finding ways to make it great. You are already awesome. I help determine the steps to take to close the gap between the current state and the vision you aspire to achieve.
Input
I read, listen to podcasts, attend webinars, and “collect” lots of information and ideas on a diverse set of topics. This enables me to have a toolbox full of resources that can address your current situation or challenge.
Experience
Lori is a marketing and strategy leader with experience working for Fortune 500 companies and startups. Her passion is helping individuals and companies discover their unique difference and find innovative ways to express that difference in the market. You can learn more about her credentials on her LinkedIn profile.
Throughout her career, Lori has been interested in sustainability and photography. Today, she works to weave these passions into her day to day projects.
If you are looking for tips and advice on living simpler and reducing toxins from your life, check out her other blog and book One Shade Greener at Home.
Let’s Connect. I’d love to hear from you.
More from Lori
Weekly Summary – 3.14.26
This week, I wasn’t sure which blog post to highlight as they all take many different directions. I’ve landed on the one that focuses on our personal development. I was introduced to some research that suggests we are always in a state of doing, being, becoming, and...
Imagine the Possibilities
Recent years have triggered more conversation around the shifts that are defining the future of work. The ability to work from anywhere is just one of the trends. Trying to adjust old systems may prove to be more difficult than setting aside “the way it was done” and...
The Forgotten Generation
I read a Fast Company article that highlighted an Amy Poehler quote from a year ago. “The Boomers are all about money. Gen X is like, ‘is it all about money’? Millennials are like, ‘where is the money’? And Gen Z is like, ‘what is money’?” – Amy Poehler (Gen...
AI for Agency Strategy
I recently read an article from MarTech that both excited and troubled me. The piece was titled “The AI era needs strategists grounded in expertise and guided by context”. At the beginning, the premise is that organizations (specifically agencies) will need more...
Do You Really Talk Like This?
I’m at an interesting point with AI. I love some things and I’m growing irritated with others. People are referring to “AI slop”. The massive amount of low-quality, mass-produced content created by AI. This “slop” can lack accuracy, effort, and originality. There is...
Do. Be. Become. Belong.
In 2022, Occupational Scientist Ann Wilcock wrote a paper that suggested: “We are all in a constant loop of being, doing, and becoming.” Her work also including a 4th element – belonging, that was explored further here. The framework suggests that health stems from...
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