hi.
I’M LORI.
I’m an experienced business and marketing leader and Gallup certified CliftonStrengths® coach, with a passion for personal and corporate branding. I thrive when helping individuals, teams, and companies work at their highest level and show up at their best.
Applied Strategy.
A well developed strategy means nothing without action. Taking a disciplined approach with accountability makes all the difference turning hope into reality.
Top 5 Clifton Strengths
How They Benefit You When We Work Together
Strategic
My strategic evaluates alternatives to select the best path forward.
This enables me to consider optional paths forward and work with you to determine the one that will be the best fit. All of life is a series of strategic decisions – from designing a marketing mix to deciding what’s for dinner. I help think through the options.
Achiever
Lists and organization are at the heart of how I get things done.
When working with me, you can expect that I will organize the work to be done and keep detailed track of plans. You will also see the organization come into a structured approach to developing strategies that fit your needs.
Individualization
I believe that no two individuals, teams, or companies are alike.
Strategies and ideas that work for many, may not work for you. Understanding yourself and your team will help us define techniques and ideas that are uniquely tailored to the situation and goals.
Maximizer
I start with something good and enjoy finding ways to make it great.
You, your team, or your company are already awesome. My maximizer will evaluate where you are and determine the steps you can begin to take that will close the gap between the current state and the vision you aspire to achieve.
Input
This is my collector tendency that builds my personal information file.
I’m fascinated with marketing, brand building, employee experiences, hybrid work, personal development, sustainability…and the list goes on. As a result, I “collect” lots of information and ideas. This enables me to provide you the perfect tip, resource, or idea for your current situation or challenge.
Experience
Lori is a marketing and strategy leader with experience working for Fortune 500 companies and startups. Her passion is helping individuals and companies discover their unique difference and find innovative ways to express that difference in the market. You can learn more about her credentials on her LinkedIn profile.
Throughout her career, Lori has been interested in sustainability and photography. Today, she works to weave these passions into her day to day projects.
If you are looking for tips and advice on living simpler and reducing toxins from your life, check out her other blog and book One Shade Greener at Home.
Let’s Connect. I’d love to hear from you.
More from Lori
Side Hustle is More Than Money
Side hustles are in the news all the time to make more money. They talk about using the hustle to fund a vacation. Provide discretionary monthly spending. Cover unexpected bills. Start a retirement savings. And more. My Perspective While this is a great outcome, I...
Questions to Plan Your Week
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Guidelines for a MeEO
Deciding you want to be a MeEO is a great first step. However, shifting from an employee mindset to that of a MeEO takes time & discipline. I’ve made 10 observations that provide a glimpse into the shifts. 10 Shifts of a MeEO #1. You don’t have time. You need to...
Weekly Summary – 5.24.25
Welcome to the Saturday Summary. What I’ve Posted – Blog Summary This week the posts cover a lot of topics. I hope at least one of the summaries below sparks your attention and has you digging a bit deeper. The MeEO Method. The first post of the week dives into...
Know When to Unplug
There is a quote that Anne Lamont made in a TED talk that struck with me. “Almost anything will work again if you unplug it for a few minutes. Including you.” – Anne Lamont This is funny when you think about our electronics. We’ve all done it. The system isn’t...
Book Review: Secrets of Adulthood
A short book with a long tail. That is how I would describe Gretchen Rubin’s latest book, Secrets of Adulthood. The book is a succinct 157 pages full of aphorisms. This was the point of the book. Provide short and memorable insights that we could draw from. My...
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